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The innovative B-Box® project, the brainchild of Paolo Guatelli, has taken shape under the management of GPV Italia Srl, which is involved in its marketing. Professionals with different specializations, but the shared passion for innovation and “successful projects”.


“I had the opportunity to get to know Paolo Guatelli,” said Francesco Vitali, Managing Director of GPV Italia, “and from the very beginning the idea of a new way to enjoy makeup through the world of the B-Box® captivated me. After making the necessary investigations and technical and economic feasibility studies, I decided to join Paolo in the practical development of the project. Our shared enthusiasm, passion, competence and desire to do something for ourselves did the rest”.