Paolo Guatelli, makeup designer for ten years the face of “Makeup dell’Anima” on Detto Fatto on RaiDue, works in New York, Moscow, Tokyo, Paris, Hong Kong, London, Dubai, Sydney, New Delhi. His ongoing search for correlations between facial structure and personality translates into the creation of Makeup Therapy and, in 2021, the launch of MORFOPSICOMAKEUP®, the method, which combines makeup techniques and morphopsychology to enhance the uniqueness and profound beauty of each individual.
"I don't like to be considered just the makeup artist of celebrities, but the makeup artist of ordinary people, who are actually exceptional, because every being is unique and irreplaceable."
The Paolo Guatelli Soulcare Makeup line is born as a synthesis of his professional and human experiences in the world, to satisfy the conscious and unconscious needs of every individual.
SMS PHILOSOPHY (SHAPE – MIND – SOUL) is the expression of our values, the profound union between beauty, mind, and soul.
Il Morfopsicomakeup is a term coined by Paolo Guatelli, formed by the union of morphopsychology and makeup.
The purpose of Morfopsicomakeup is to enhance the individual and act in harmony with their deep being and identity.
Working on one’s face with a powerful tool like Morfopsicomakeup helps improve the attitude towards oneself and others, developing inner well-being and self-esteem.
NOT SUITABLE FOR THOSE UNDER 30 YEARS OLD.
RESERVED FOR THOSE WHO TAKE CARE OF THEIR SKIN
PAOLO GUATELLI SOULCARE MAKEUP, with the S.M.S PHILOSOPHY, helps enhance both outer and inner beauty, improving lifestyle and relationships with the outside world.
With us, you train to gain awareness, increase self-esteem, achieve personal well-being, and reshape the concept of time.
The formulations of these products, rich in active ingredients, transform makeup into a real skincare treatment. Thanks to the combination of technology and nature, respecting the environment, they provide hydration, protection, and an important pro-aging function dedicated to those over 30 years old. They are also suitable for those undergoing pharmacological treatments, such as oncological therapies.