Privacy Policy of www.paologuatellimakeup.com

Data Controller

GPV ITALIA s.r.l. – via Mestre, 9 – 20063 Cernusco sul Naviglio (MI) – P.I. – 08448120967

Types of Data Collected

Among the Personal Data collected by this Application, either independently or through third parties, are: Cookies, Usage Data, Email, Names, Addresses, and Location.

Other Personal Data collected may be indicated in other sections of this privacy policy or through informative texts displayed at the time of data collection.

Personal Data may be voluntarily provided by the User or collected automatically during the use of this Application.

The potential use of Cookies or other tracking tools by this Application or by the owners of third-party services used by this Application, unless otherwise specified, is intended to identify the User and record their preferences for purposes strictly related to the provision of the service requested by the User.

Failure to provide all or some Personal Data by the User may prevent this Application from providing its services.

The User assumes full responsibility for the Personal Data of third parties published or shared through this Application and guarantees that they have the right to communicate or disclose them, releasing the Owner from any liability towards third parties.

Modes and Place of Processing of Collected Data

Processing Methods

The Data Controller processes the Personal Data of Users by adopting appropriate security measures to prevent unauthorized access, disclosure, alteration, or destruction of Personal Data.

Processing is carried out using computers and/or IT-enabled tools, with organizational methods and logic strictly related to the purposes indicated.

In addition to the Data Controller, in some cases, other parties may have access to the Data, including personnel involved in the organization of the website (administrative, commercial, marketing, legal, system administrators) or external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) appointed, if necessary, as Data Processors by the Data Controller. An updated list of these parties can be requested from the Data Controller at any time.


The Data is processed at the Data Controller’s operating offices and in any other places where the parties involved in the processing are located. For further information, please contact the Data Controller.

Retention Period

The Data is processed for the time necessary to perform the requested service or as required for the purposes described in this document, and the User can request the interruption of the Processing or the deletion of the Data at any time.

Purposes of Processing of Collected Data

User Data is collected to allow the Data Controller to provide its services, as well as for the following purposes: Statistics, Management of email addresses and sending of email messages, Content commenting, Contacting the User, Advertising, and Interaction with social networks and external platforms.

The types of Personal Data used for each purpose are indicated in the specific sections of this document.

Details on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Content Commenting

Commenting services allow Users to make and publish their comments on the content of this Application.

Users, depending on the settings chosen by the Data Controller, can leave the comment anonymously. If the User’s Personal Data, including email addresses, are provided, they may be used to send notifications of comments on the same content. Users are responsible for the content of their comments.

If a commenting service provided by third parties is installed, it may collect web traffic data for the pages where the commenting service is installed, even if Users do not use the commenting service.

Form Completion, Management of email addresses and sending of email messages

Questi servizi consentono di gestire un database di richieste di contatto e raccolgono email, contatti telefonici o contatti di qualunque altro tipo, utilizzati per riconoscere e comunicare con l’Utente.

Questi servizi potrebbero inoltre consentire di raccogliere dati relativi alla data e all’ora di visualizzazione dei messaggi da parte dell’Utente, così come all’interazione dell’Utente con essi, come le informazioni sui click sui collegamenti inseriti nei messaggi.


These services allow the management of a database of email contacts to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as the User’s interaction with it, such as information about clicks on links inserted in the message.


These services allow the use of User Data for commercial communication purposes in various forms of advertising, such as banners, also in relation to the User’s interests.

This does not mean that all Personal Data is used for this purpose. Usage data and conditions are indicated below.

Some of the services listed below may use Cookies to identify the User or use the behavioral retargeting technique, i.e., display personalized advertisements based on the User’s interests and behavior, including those detected outside of this Application. For more information, please check the privacy policies of the respective services.

Google AdSense (Google)

Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks the use of this Application and the User’s behavior in relation to advertisements, products, and services offered.

The User can decide at any time not to use the Doubleclick Cookie by opting out: www.google.com/settings/ads/onweb/optout?hl=en.

Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy: www.google.com/privacy/ads/

Contacting the User

Mailing List o Newsletter (This Application)

By registering for the mailing list or newsletter, the User’s email address is automatically added to a list of contacts to whom email messages containing information, including commercial and promotional information, related to this Application may be sent. The User’s email address may also be added to this list as a result of registering for this Application or after making a purchase.

Personal Data collected: Usage Data, Email, Names, Addresses, and Location.

Interaction with social networks and external platforms

These services allow interaction with social networks or other external platforms directly from the pages of this Application.

Interactions and the information obtained from this Application are always subject to the User’s privacy settings for each social network.

If a service enabling interaction with social networks is installed, it may still collect traffic data for the pages where the service is installed, even if Users do not use it.

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy: www.facebook.com/privacy/explanation.php

Tweet button and social widgets for Twitter (Twitter)

The Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: USA – Privacy: www.twitter.com/privacy

Google+ +1 Button and Social Widgets (Google)

The +1 button and social widgets from Google+ are interaction services with the Google+ social network, provided by Google Inc.

Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy: www.google.com/intl/en/policies/privacy/

Google+ +1 Button and Social Widgets (Google)

The +1 button and social widgets from Google+ are interaction services with the Google+ social network, provided by Google Inc.

Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy: www.google.com/intl/en/policies/privacy/

Linkedin Social Button and Widgets (LinkedIn Corporation)

The Linkedin social button and widgets are interaction services with the Linkedin social network, provided by LinkedIn Corporation.

Personal Data collected: Cookies and Usage Data. Place of processing: USA – Privacy Policy: www.linkedin.com/legal/privacy-policy


The services contained in this section allow the Data Controller to monitor and analyze web traffic data and are used to track user behavior.

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports, and sharing them with other Google services.

Google may use Personal Data to contextualize and personalize the ads of its advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: USA – Privacy Policy: www.google.com/intl/it/policies/privacy/ – Opt Out: tools.google.com/dlpage/gaoptout?hl=it

Informazioni sui Cookie

Cookie for Statistics

These Cookies are necessary for the Statistics services, as described in their respective section, to function properly.

_ut*, _ga*

Google Analytics Cookie.

Other Cookie

Since the installation of Cookies and other tracking systems operated by third parties through the services used within this Application cannot be technically controlled by the Owner, any specific reference to Cookies and tracking systems installed by third parties is to be considered indicative.

For complete information, it is recommended to consult the privacy policy of any third-party services listed in this document.

Further Information on Processing

Legal Defense

User’s Personal Data may be used by the Owner in court or in the stages leading to possible legal action arising from improper use of this Application or the related services by the User.

The User declares to be aware that the Owner may be required to disclose the Data upon request of public authorities.

Specific Information

Upon request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning specific services or the collection and processing of Personal Data.

System Logs and Maintenance

For operation and maintenance purposes, this Application and any third-party services it uses may collect system logs, which are files that record interactions and may also contain Personal Data, such as the User’s IP address.

Additional Information Not Included in this Policy

Additional information regarding the processing of Personal Data can be requested at any time from the Data Controller using the contact information provided.

Exercise of rights by Users

The individuals to whom Personal Data refers have the right at any time to obtain confirmation of the existence of such data from the Data Controller, to know its content and origin, to verify its accuracy, or request its integration, deletion, updating, rectification, anonymization, or blocking of Personal Data processed in violation of the law, as well as to oppose their processing for legitimate reasons. Requests should be addressed to the Data Controller.

This Application does not support “Do Not Track” requests. To find out if any third-party services used support them, please consult their privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to Users on this page. Therefore, please check this page often, referring to the date of the last modification listed. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request the Data Controller to erase their Personal Data. Unless stated otherwise, the previous privacy policy will continue to apply to Personal Data collected up to that point.

Definitions and Legal References

Personal Data (or Data)

Personal Data means any information relating to an identified or identifiable natural person, directly or indirectly, by reference to any other information, including a personal identification number.

Usage Data

Usage Data is the information collected automatically by the Application (or by third-party applications that the Application uses), including: IP addresses or domain names of the computers used by the Users who connect to the Application, URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the features of the browser and the operating system used by the visitor, the various time details of the visit (e.g., time spent on each page) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the operating system and the user’s IT environment.


The individual using this Application, who must coincide with or be authorized by the Data Subject and whose Personal Data is being processed.

Data Subject

The natural or legal person to whom the Personal Data refers.

Data Processor (or Processor)

The natural person, legal entity, public administration, or any other body, association, or organization authorized by the Data Controller to process Personal Data, as outlined in this privacy policy.

Data Controller (or Controller)

The natural person, legal entity, public administration, or any other body, association, or organization responsible for decisions regarding the purposes, methods of processing Personal Data, including the security profile, in relation to the operation and use of this Application. Unless otherwise specified, the Data Controller is the owner of this Application.


The hardware or software tool through which User Personal Data is collected.


A small piece of data stored on the User’s device.

Legal References

Notice to European Users: This privacy statement is drawn up in compliance with the obligations set forth in Article 10 of Directive 95/46/EC, as well as in accordance with Directive 2002/58/EC, as updated by Directive 2009/136/EC, concerning Cookies.

This privacy statement pertains exclusively to this Application.

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